{"id":1525,"date":"2013-08-28T21:23:54","date_gmt":"2013-08-28T21:23:54","guid":{"rendered":"https:\/\/mann.vamtam.com\/?p=1525"},"modified":"2013-08-28T21:23:54","modified_gmt":"2013-08-28T21:23:54","slug":"why-tell-stories","status":"publish","type":"post","link":"https:\/\/pharmacmi.biotrains.com\/uk\/why-tell-stories\/","title":{"rendered":"Why Tell Stories?"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\t<p><strong>Candidates will remember you<\/strong><\/p>\n<p>Our brains are wired to remember stories. And, more of the brain is activated when listening to a story, so the information is retained better. Are you going to remember a list of company benefits, or the story about how someone took two weeks off to help her rebuild her parents\u2019 house after Hurricane Katrina hit, thanks to a cool company policy?<\/p>\n<h2>\n\t\u201cWhy, yes we can\u201d\n\t<\/h2>\n<h3>\n\t\t\t<a href=\"https:\/\/twitter.com\/artofthetattoos?lang=bg\" title=\"@Conference\" target=\"_blank\" rel=\"noopener\">\n\t@Conference\n\t\t\t<\/a>\n\t<\/h3>\n\t<p>\u201cWhy, yes we can,\u201d we said, and now that\u2019s all we do: gather stories from employees and use them to create content for recruitment marketing and employer branding.<\/p>\n<p>We really beat the drum on the story thing. We even named our company Stories Inc. But, why stories in the first place? It\u2019s all about your brain.  <\/p>\n\t<p>Candidates will remember you<\/p>\n<p>Our brains are wired to remember stories. And, more of the brain is activated when listening to a story, so the information is retained better. Are you going to remember a list of company benefits, or the story about how someone took two weeks off to help her rebuild her parents&rsquo; house after Hurricane Katrina hit, thanks to a cool company policy?<\/p>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<p>Adams also came to understand how important it was that his carefully crafted photos were reproduced to best effect. <\/p>\n","protected":false},"author":1,"featured_media":987654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[23],"tags":[],"jetpack_featured_media_url":"https:\/\/pharmacmi.biotrains.com\/uk\/wp-content\/uploads\/2013\/04\/large.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pharmacmi.biotrains.com\/uk\/wp-json\/wp\/v2\/posts\/1525"}],"collection":[{"href":"https:\/\/pharmacmi.biotrains.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharmacmi.biotrains.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pharmacmi.biotrains.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pharmacmi.biotrains.com\/uk\/wp-json\/wp\/v2\/comments?post=1525"}],"version-history":[{"count":0,"href":"https:\/\/pharmacmi.biotrains.com\/uk\/wp-json\/wp\/v2\/posts\/1525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharmacmi.biotrains.com\/uk\/wp-json\/wp\/v2\/media\/987654"}],"wp:attachment":[{"href":"https:\/\/pharmacmi.biotrains.com\/uk\/wp-json\/wp\/v2\/media?parent=1525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharmacmi.biotrains.com\/uk\/wp-json\/wp\/v2\/categories?post=1525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharmacmi.biotrains.com\/uk\/wp-json\/wp\/v2\/tags?post=1525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}